Emily Alford

Copywriter, editor, reporter, and content strategist. 

Words matter. 

I can get your story straight. 

PublishersWeekly.com •

Julia Lee Reckons with Race in 'Biting the Hand'

In May 2020, when thousands of Americans took to the streets to protest the killings of George Floyd, Breonna Taylor, and other Black victims of police violence, Julia Lee was on sabbatical from her job as a professor at Loyola Marymount University, where she teaches African American and Caribbean literature.

For Lee, a native Angeleno and the daughter of Korean immigrant parents, hearing the news reports of violence against protestors and watching tankfuls of National Guard troops deploy outsi
Tock •

90-day Checklist for Starting a Restaurant

The path from conceptualizing a restaurant to opening the doors for business can be overwhelming. Just ask Irene and chef Jonny Becklund, co-owners of Dear Irene in Bend, Oregon.

The pair was ecstatic to find the perfect space for their restaurant in a historic downtown building on the banks of an idyllic pond. Then the work began; the Becklunds spent 1.5 years tracking down permits, modernizing the area, and crafting locally sourced seasonal menus. As Dear Irene moved closer to their opening d
The Signal •

Pros & Cons of Using a Gateway vs. Router & Modem | T-Mobile 5G Home Internet

If you have home internet, you likely also have a modem and a router. However, while modems and routers used to be two separate pieces of hardware, increasingly, they’re combined into one device called a gateway. Depending on your internet service provider (ISP), you might have an individual modem and router or a gateway device.

T-Mobile Home Internet customers, for example, utilize a wireless 5G Gateway device in tandem with the next generation of Wi-Fi technology (Wi-Fi 6 ) to stay connected
Dwell •

Inside “Drag Race’’ Icon Detox’s Home Renovation Disaster

"It was so over the top, with 1970s mirrors on every surface, this huge second living room, weird stucco walls. It just looked wild and amazing," says RuPaul’s Drag Race Season 5 and All-Stars Season 2 alum Detox about falling in love at first sight with a three-bedroom, three-and-a-half bath property in Chicago, conveniently situated across the street from her sister. To Detox, a first-time home buyer, finding such a well-situated property that seemed tailored to her love of ‘70s and ‘80s maxim
Jezebel •

The Haunting of Shirley Jackson

In Shirley Jackson’s The Haunting of Hill House, the floors and walls are unsettlingly misaligned, leaving inhabitants never quite sure how much to trust even stable-seeming surfaces. But it’s not just the physical instability of homes that haunt Jackson’s work. In Jackson’s fiction, the real horror often lies in the manic loneliness of women so desperate for—even entrapped by the idea of—stable domesticity that they abandon their dying mothers, poison their fathers, and die by suicide rather th
Skai •

Generational Marketing: Master it With These Insights

Knowing what makes each generation tick when it comes to product research, purchase decisions, and brand loyalty is key to generational marketing.

Download the free white paper: The Definitive Guide to Marketing to Generations.

It can often feel as if different generations are using an entirely different internet from one another. In fact, there are subreddits like r/OldPeopleFacebook and r/ForwardsFromGrandma that are entirely devoted to the ways older generations use technology (not that tho

Sailthru and Magnolia Bakery Case Study

With desserts sweet enough to land spots on shows like Sex and the City and SNL, Magnolia Bakery quickly expanded from a local shop to a nationwide direct-to-consumer (DTC) brand.

But with millions of new buyers entering the mix, it became tough to track purchases, how frequently customers come back, and which products and promotions deliver the most value. So, how does Sailthru’s holistic marketing platform deliver the sophisticated data capabilities, flexibility, and scalability Magnolia Bake
Skai •

From Awareness to Purchase: The Full-Funnel Power of TikTok Video Shopping Ads

Shopping ads on search, social, and retail media advertising are some of the most efficient ad formats in digital marketing. Instead of hand-crafting each ad, you connect your feed, and the publisher builds a beautiful product ad on the fly. This easy-to-use, fun format has quickly become a big hit in the retail media world, with over half of ad agency professionals agreeing that shoppable video content will be the next big thing in retail media in the coming years.

One of the most important ne
Dialed In •

5G vs 4G: What’s the Difference? | T-Mobile

5G has arrived… but is it really that much different than 4G? The answer is yes! While you may just be starting to feel the impact, big changes are on the horizon.

5G, the next generation of wireless connectivity, is already changing the way we work, play, and stay connected. But the biggest changes are yet to come. Discover the difference between 4G and 5G and why it’s so revolutionary.

The “G” in 4G and 5G stands for generation, and each generation of cellular technology has moved us towards